USC's AI implementation lab.
$7.1Bvalued as of Sept 2026, Series D
Perplexity$20Bvalued as of Sept 2025
You build on Clay and Perplexity, the tools real companies pay for to find their customers, through our partner Blue Modern Advisory, and you walk away knowing how to run both on a real business.
as far as we know, we're the only university club building on both
Say your first project is a dental office in Koreatown, for example.
week.csv, every block tagged by what it is
40 hrs total. We start with whatever eats the most.
a Clay table, researched with Perplexity
| company | decision maker | signal | why it's worth reaching |
|---|---|---|---|
| Orthodontist, Wilshire Blvd | Practice owner | Sends cleanings out | Referrals both ways |
| Pediatric clinic, Western Ave | Office manager | Opening a second location | New families need a dentist |
| Korean church, Normandie Ave | Admin pastor | Runs a monthly health fair | A free screening table |
| Coworking space, Wilshire Blvd | Community lead | Just posted a member perks page | A dental day for members |
| Hotel, Wilshire Blvd | HR director | Hiring front desk and housekeeping | New staff need a dentist |
the qualifying prompt
- goal
- new patients for a Koreatown dental office
- reads
- each lead's site and recent news, from Perplexity
- keep
- within two miles, with a reason to talk now
- drop
- chains that already run their own dental plan
- write
- one line on why each is worth reaching
the first email, as drafted
Hi Pastor Kim, I'm with a dental office on Western. Your monthly health fair looks great, and we'd love to bring a free screening table to the next one. Could I call you Thursday to set it up?
the prompt behind it
- role
- writes as the office manager at a Koreatown dental office
- reads
- the lead's row: who, the signal, why it's worth reaching
- rule
- open on their signal, in one specific line
- rule
- ask for one small next step
- rule
- under 90 words
- rule
- never sends. a person reads it first
the workflow behind the CRM
- Gmail: new email
- Sort: patient, lead or other
- Perplexity: research the business
- Clay: find the decision maker
- CRM: create or move the card
- Slack: tell the front desk
the lesson plan
- Lesson 1, 20 minutes, the whole front desk
- 1. Where the drafts land, and how to send one
- 2. A draft is wrong: fix it, and tell it why
- 3. A new lead showed up: find their card
- 4. What it should never do on its own
- Homework: send five drafts on Monday
finding leads, in Clay
First you find every business nearby that could use them.
qualifying, with Perplexity research
Then you decide who's actually worth reaching, and teach the AI why.
prompting
It drafts the first email. You fix it until it sounds like a person.
the CRM
Every reply lands in a CRM you wired up, so nothing gets lost.
Then you teach the office to run it without you.
I'm at USC. Teach me to build that.